Best tools available on Web

Design & Creative

Figma

Freemium

Collaborative design and prototyping for modern product teams.

Best for: Product design work that several people edit and review together.

• Free plan

AI Tools

ChatGPT

Freemium

A general-purpose AI assistant for writing, analysis and everyday questions.

Best for: Broad, everyday assistance across writing, summarising and analysis.

• Free plan

AI Tools

Claude

Freemium

An AI assistant built for long documents, careful reasoning and writing.

Best for: Long-form reading and writing where tone and nuance matter.

• Free plan

Development & Coding

GitHub

Freemium

Code hosting, review and automation for software teams.

Best for: Hosting repositories and running CI alongside code review.

• Free plan

Business & Productivity

Notion

Freemium

A flexible workspace for notes, docs and team knowledge.

Best for: Teams that want documents, wikis and light databases in one place.

• Free plan

E-commerce

Shopify

Subscription

A hosted platform for building and running an online store.

Best for: Selling online without maintaining your own hosting, payments or checkout.

• Free trial

Development & Coding

Vercel

Freemium

The frontend cloud for shipping fast, scalable web experiences.

Best for: Deploying frontend applications with minimal infrastructure work.

• Free plan

Development & Coding

Linear

Freemium

Issue tracking and planning built for software teams.

Best for: Engineering teams that want fast, opinionated issue tracking.

• Free plan

Marketing & SEO

Ahrefs

Subscription

An SEO toolkit for research, content and growth.

Best for: Backlink and keyword research backed by a large index.

• Free trial

Cybersecurity & Privacy

1Password

Subscription

A password manager for individuals and teams, with shared vaults and secrets.

Best for: Teams that need shared credentials without passwords living in chat or docs.

• Free trial

AI Tools

ElevenLabs

Freemium

Natural AI voice generation for creators and product teams.

Best for: Adding narration or synthetic voice without booking a studio.

• Free plan

Website & Hosting

Kinsta

Subscription

Premium managed WordPress and application hosting on Google Cloud.

Best for: Business-critical WordPress sites where performance and support justify the price.

Video & Audio

Descript

Freemium

Edit video and podcasts by editing text.

Best for: Podcast and talking-head editing driven by the transcript.

• Free plan

AI Tools

Perplexity

Freemium

An answer engine that cites its sources as you research.

Best for: Research questions where you want to check the sources behind an answer.

• Free plan

Cybersecurity & Privacy

Bitwarden

Freemium

An open-source password manager with a capable free tier and self-hosting.

Best for: Anyone who wants a serious password manager without paying, or who wants to self-host.

• Free plan

Design & Creative

Canva

Freemium

Template-driven design for social, documents and presentations.

Best for: Non-designers producing on-brand assets quickly.

• Free plan

Website & Hosting

Cloudways

Subscription

Managed cloud hosting that sits on top of providers like DigitalOcean and AWS.

Best for: Agencies and developers who want managed cloud servers without doing sysadmin work.

• Free trial

Remote Work

Miro

Freemium

A collaborative whiteboard for workshops, planning and diagramming.

Best for: Workshops and planning sessions where a distributed team needs a shared canvas.

• Free plan

Business & Productivity

Airtable

Freemium

A spreadsheet-database hybrid for structured team workflows.

Best for: Structured, record-based work that a spreadsheet has outgrown.

• Free plan

Marketing & SEO

Semrush

Subscription

A broad marketing suite spanning SEO, ads and content research.

Best for: Teams that want SEO, paid search and content tooling in one subscription.

• Free trial

Education & Courses

Coursera

Freemium

University and industry courses, certificates and degrees online.

Best for: Structured learning with a recognised certificate at the end.

• Free plan

Cybersecurity & Privacy

NordVPN

Subscription

A consumer VPN service with a large server network and audited no-logs policy.

Best for: Protecting traffic on untrusted networks and separating browsing from your ISP.

Finance & Business Services

QuickBooks

Subscription

Accounting software for small businesses, covering books, invoicing and tax.

Best for: Small businesses that work with an accountant and need proper books.

• Free trial

Website & Hosting

Hostinger

Subscription

Budget-friendly shared and managed hosting with a simple control panel.

Best for: First websites and small projects where price and simplicity matter most.

Remote Work

Loom

Freemium

Async screen and camera recording for updates that do not need a meeting.

Best for: Replacing status meetings and long written explanations with a short recording.

• Free plan

Business & Productivity

Slack

Freemium

Channel-based messaging and integrations for teams.

Best for: Day-to-day team communication with a deep integration ecosystem.

• Free plan

Business & Productivity

Asana

Freemium

Project and task management for cross-functional teams.

Best for: Coordinating multi-step projects across several teams.

• Free plan

Remote Work

Zoom

Freemium

Video meetings, webinars and phone for distributed teams.

Best for: Reliable video meetings with people outside your organisation.

• Free plan

Design & Creative

Framer

Freemium

Design and publish production websites from a visual canvas.

Best for: Designers shipping a marketing site without a separate build step.

• Free plan

E-commerce

WooCommerce

Free

An open-source commerce plugin that turns a WordPress site into a store.

Best for: Store owners who already run WordPress and want to own their stack.

• Free plan

Video & Audio

CapCut

Freemium

Fast short-form video editing for social platforms.

Best for: Turning raw clips into short-form social video quickly.

• Free plan

Finance & Business Services

FreshBooks

Subscription

Invoicing-first accounting built around service businesses and freelancers.

Best for: Freelancers and service businesses whose main need is billing clients.

• Free trial

Education & Courses

Teachable

Subscription

A platform for creators to build, host and sell their own courses.

Best for: Creators who want to sell their own courses without building the infrastructure.

Video & Audio

Riverside

Freemium

Remote recording that captures each guest locally in high quality.

Best for: Remote interviews where recording quality must survive a bad connection.

• Free plan

E-commerce

BigCommerce

Subscription

A hosted commerce platform aimed at larger catalogues and B2B selling.

Best for: Bigger catalogues and B2B workflows that outgrow an entry-level store builder.

• Free trial

Marketing & SEO

Mailchimp

Freemium

Email marketing and automation for growing audiences.

Best for: Running newsletters and basic lifecycle email without a developer.

• Free plan

Education & Courses

Udemy

One time

A large marketplace of practical, individually purchased courses.

Best for: Picking up one specific practical skill without a subscription.

Finance & Business Services

Wave

Freemium

Free core accounting and invoicing, with paid payments and payroll add-ons.

Best for: Sole traders and very small businesses that need books without a subscription.

• Free plan